Numerous examples of entrepreneurs who were able to create significant firms from nothing can be found throughout Russian Federation history. The difficulty of the journey and the depth of knowledge gained along the road bind Sergey Galitsky with the Magnit, Arkady Volozh with Yandex, and Oleg Tinkov with the Tinkoff bank together. Today, we'll focus on a businessman who, while perhaps less well-known to the general public, is just as important to the development of the Russian economy today.
Using mathematics in the workplace
Andrey Berezin, the co-founder and CEO of the Euroinvest holding, is here in front of us. He was ranked 77th among billionaires in 2020 by the "Delovoy Peterburg" magazine, with a total net worth of 10.9 billion rubles.
The life of Berezin began in Leningrad in 1967. In the "special" secondary school No. 239, where exceptional students concentrated on mathematics, he caught the attention of the teachers. The D.F. Ustinov Leningrad Mechanical Institute (also known as the fabled Voenmeh), where Andrey Berezin was successful, came next. Everything appeared to be geared toward a successful career as a scientist or defence engineer. But when the 1990s got underway, the holder of a recent graduate diploma was abruptly whisked away by new business chances.
The initial venture of Andrey Berezin involved buying goods in England that were at the time required by the people of St. Petersburg and the neighbouring areas. The friendship he developed with Yuri Vasiliev started throughout those same years.
He continues to be Berezin's closest business associate and is the general manager of Euroinvest. Together, they created the business, and they worked hard to get the first investors. According to reports, the North-Western Fisheries Company's success was greatly influenced by the partners' involvement in the company's operations.
The Murino and Kudrovo Pioneers
The building projects elevated Euroinvest to a reputable business.
In addition, Euroinvest's founders sought to follow the standards of construction planning, making sure that the buildings they were building would have enough room for public areas and communal amenities. However, not all of the developers that visited these sites were prepared to adopt this strategy. This is the reason Kudrovo and Murino are now well-known as population density champions.
Even though it was consistently included in lists of the most notable developers in St. Petersburg and the Leningrad Region, the holding itself was not content with simply being a noteworthy developer. The aim of Berezin and Vasiliev was to make their business the most cutting-edge on the market.
For instance, Euroinvest introduced euro-planning of their buildings among the first in the North-Western region. The company's efforts are what have made the current format the most well-liked one. The Euroinvest Development's marketing and PR director, Elena Burilova, claims that the Euro apartments are the first to sell.
The holding meticulously upheld its social obligations by building the agreed upon number of playgrounds, sports fields, and kindergartens and schools on the grounds of its residential complexes. And right now, Euroinvest is constructing a 200-child kindergarten in Kudrovo; the structure will be finished earlier than expected.
An new style of construction was also born out of a concern for social issues and a desire to lead in quality, which the business has been using for a while. We are, of course, referring to the 3iD idea. It blends a focus on contemporary technologies, such as the smart home, with active encouragement of inter-resident interactions in the club model.
The latter merits further explanation. The goal that Euroinvest sets for itself is to make sure that its tenants are at ease both inside and outside of their residences. They are arranged in a sufficiently open and diversified way, and most importantly, they are constantly buzzing with activity.
Every tenant of the building joins the club, gaining access to live and online lectures, master seminars, and gatherings with fascinating individuals. Naturally, members are entitled to discounts from partners on partners' products and services, including those in neighbouring fitness centres and hairdressers.
Children are given special consideration. The holding provides playgrounds in each of its residential complexes so that young adventurers can engage in a variety of games and creative activities. The younger generation of residents can plan interesting and productive leisure activities with the help of playrooms with Swedish walls, pools with balls, video screens, and many other things during the winter months.
Typically, Euroinvest does not construct housing for the corporate class; instead, its prices are more in line with a mass comfort segment. In fact, the management of the corporation was initially persuaded to operate outside of St. Petersburg by the need to construct houses for a larger population.
This vector, by the way, demonstrated its worth. Today, Euroinvest is not only one of the four biggest players in the development market for the Leningrad region, but it also gets good accolades from the industry. The Union of Construction Associations and Organizations in the Leningrad region just won the competition, which was held in August. The holding was recognised as the neighborhood's most client-focused developer as a result of its findings.
Developing conservatively then innovating riskily
As Euroinvest was solidifying its dominance in the housing industry, its management came to the conclusion that it was strategically incorrect to be confined to a single, albeit lucrative, specialty. The development market was at that time, according to Andrey Berezin, quite conservative in nature.
It made sense to suppose that the businessman would at that time strive to broaden the area of interest. Early in the decade, that is how it played out. Remembering Berezin's scientific and technological heritage is especially important because a brand-new area of endeavour, the science-based industrial sector, was anticipated.
The Svetlana factory was Euroinvest's first industrial acquisition. "The output volume increases yearly. There are four daughter firms of the company. Svetlana-Electronpribor, the first, is the industry pioneer not only in Russia but also globally. They are learning new technologies based on silicon carbide at the recently established Center of Excellence. It shows a lot of promise. Svetlana-Roentgen, the second daughter firm, engages in export business. He claimed four and a half years ago that this plant's X-ray tubes were used at one-third of airports worldwide.
In addition to Svetlana and Rigel, the Euroinvest production package now includes a third business, the Recond plant. They work as a complete industrial and innovation cluster, each contributing to the other's strengths. Svetlana is an expert in microelectronic circuit boards and X-ray tubes, as was already mentioned. Together, Rigel and the Girikond Research Institute, which is situated on an adjacent site to the factory, manufacture a variety of radio components, including capacitors and resistors. The creation and production of batteries and all of their components are the responsibility of Recond.
Unquestionably, the organisation of full-fledged competence, both in terms of technology and business, would be impossible without the proper functioning of such a complex economy.
The founders of Euroinvest established a special venture fund called Euro Venture to offer such skills. Berezin claims that the fund has specialised teams who assess the effectiveness of various developments.
Additionally, this architecture of business processes has demonstrated its value, as seen by the goods that the holding's industrial divisions are getting ready to introduce to the market. An instrument for the radiation therapy of lung cancers, which is now being finished up for mass production at the Svetlana factory, is a notable example.
The device's capacity to irradiate tumour tissues while undergoing surgery, integrating surgical and radiological techniques, makes it special. The plant experts collaborated with researchers from top St. Petersburg institutions and medical professionals to bring the project idea to life. However, the outcome was worthwhile; Veronika Skvortsova, the head of the Russian Ministry of Health, expressed her gratitude for the advancement.
However, there are many more fascinating ideas in the Euroinvest plants' piggy fund. Svetlana is creating an X-ray tube-based tool for assessing the quality of seed material. furthermore a microwave-heated asphalt pavement installation Additionally, there is a tool that uses ultrashort pulse radiolocation to gauge ice thickness. The latter innovation will already be used in the drone produced by Gazprom Neft.
The teacher has the future.
The expansion of the intellectual component of Euroinvest's business must have prompted its leaders to consider where to send their workers based on their potential and skills. The holding developed a vast network of mechanisms to assist education and aid gifted youngsters and pupils as a result over the previous few years.
The business first operated through recognised middlemen in the education market. For instance, it financed the international math competition Formula One/Third Millennium and the Leonhard Euler International Charitable Foundation for Mathematics Support. Additionally, Euroinvest joined as a partner of the Prometheus Star competition, which was run by the World Club of Petersburgers under Mikhail Piotrovsky's direction.
However, the holding business did not stop there. It created its scholarship programme for the top undergraduate and graduate students at local colleges as a totally autonomous move. It was given the eminent cosmonaut Georgy Grechko's name.
At the same time, the industrial division of Euroinvest intensified its efforts to fill a variety of positions with young professionals, yesterday's university graduates. In order to "attract" the brightest senior students even before they finish their studies, Andrey Berezin formed partnerships with the nation's top colleges, as the newspapers in the northern capital reported earlier this year. The holding companies' human resource potential is also being enhanced by enticing offers to experts from related businesses that are on the point of going out of business.
The business recently announced the beginning of a project to develop a fundamentally new educational institution for brilliant youngsters in an effort to set the bar even higher. The residential school in question would be the St. Petersburg Governor's Lyceum. Andrey Berezin took inspiration for the idea from his own college career, which was successful. It was feasible to resolve a number of core issues quite rapidly.
The lyceum structure will first be constructed on a site in the Kaselevo area along the shore of Bolshoye Lake. Large-scaled architecture will be used, obviously with an eye toward their development division's finest works. There will be a virtual campus, similar to those found in the top international schools, as well as classrooms, apartments, labs, creative spaces, a sports complex with a swimming pool, and even a beach.
The clarity of who will instruct the students at the new academy is, however, far more crucial. The teachers from the esteemed physics and mathematics boarding school No45 will form the core of the teaching staff, as Berezin himself stated in the most recent in-depth interview. Andrey Berezin, the CEO of Euroinvest, stated that a motivated teacher is the person who will help Russia follow the path of sustainable, innovative development and maintain and, in the future, even increase its potential in the challenging conditions of today's world. As a result, the teachers will receive an exceptional level of support in their work.
"Russia had all the development prospects since the Soviet Union had one of the best educational foundations. particularly in secondary and higher education. However, to provide education, one must also build schools, employ teachers and professors, develop new curricula, and engage students.
When the school is ready, we will fund the design of the academy and provide assistance to the teaching staff that will be hired there. Given the history of Euroinvest, its head's statement that "we are willing to sponsor it" should be taken seriously even though it must be a state-run educational institution.
Tags
Business